If there’s one constant in business these days, it’s that everyone always wants something for free. Whether you run a professional service business or a traditional brick-and-mortar, someone will always be looking to get something for nothing. We’re all conditioned to...
In previous posts I’ve discussed certain challenges some business owners and creatives can face when working together, and methods for overcoming those challenges. But in this post, I want to talk about a few questions you should ask yourself before hiring a marketing...
In today’s world of brand marketing and the influence of social media, many companies looking for shortcuts in gaining visibility are relying on building relationships with ‘influencers’ or even celebrity endorsements. While this might seem like a great strategy to...
When it comes to brands and ‘branding’ there’s a great deal of confusion regarding what those terms actually mean, and are often misused interchangeably. For many business owners and entrepreneurs, the thought of branding is typically defined by marketing elements...
It can be a very intimidating and scary prospect to start your own business which is why many people choose to partner with others and share their journey. While having a partner (or partners) share the challenges and burdens of building a new business can relieve...
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